Branding 2013
Bruce Mau Design for Diamond Corp Creative Direction: Elvira Barriga
Design: Chris Braden with Duy Pham

THE WELL is a new mixed-use development planned for Downtown Toronto West. This vibrant community unites the common vision of Diamond Corp, Riocan REIT and Allied REIT. They have created a partnership that brings together the residential, retail and office expertise necessary to deliver an integrated mixed-use environment. 
Bruce Mau Design worked with the project‘s key stakeholders to develop a name for the site, as well as a communication strategy, brand architecture, visual identity and signage concepts.
THE WELL represents the notion of living well in an urban community—creating an environment where people can live well, shop well, work well and play well.Spread over seven and a half acres, the contemporary neighborhood will border Wellington, Spadina and Front Streets.