Brand & Environments 2012
Bruce Mau Design for Regent Park School of Music Creative Direction: Elvira Barriga
Brand Positioning: George Pneumaticos, Elvira Barriga, Jaqueline Lane
Design Team: Jacqueline Lane, Duy Pham

The Regent Park School of Music (RPSM) provides high quality, affordable music education to youth-in-need in Regent Park, as well as other high priority areas in Toronto. Bruce Mau Design worked with RPSM faculty, staff and volunteers to develop an invigorated brand positioning, tone of voice, as well as a new visual identity.The vibrant design is based on musical symbols and expresses RPSM’s new mandate: Seriously Fun.