A Bit Of Matter And A Little Bit More
* Lawrence Weiner, PS1 in NY
Journal Squared
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Branding & Signage 2013
Bruce Mau Design for KRE Group Creative Direction: Elvira Barriga
Project Management: Tom Keogh
Design: Benjamin Lory, Nicole Liao

Brand positioning and messaging framework, visual identity, signage concept, and environmental graphics for Journal Squared, a three-tower, mixed-use development in Hoboken, New Jersey.